Showing posts with label Web Design. Show all posts
Showing posts with label Web Design. Show all posts

Thursday, February 7, 2013

Quality UI Design In Mobile Devices: Why is it important?




Having a good mobile-experience matters a lot to consumers. The importance of having a fully optimized mobile-interface is extremely beneficial when creating consistency in a brand across multiple platforms. 

User Interfaceor UI as it’s commonly referred to, is a focus on the functionality and design of a website or application. These days most people are beginning to stray away from using their desktops as the main source of purchasing products and services online. More often than not consumers are on the go and using their smart phones to complete these transactions and do research on companies. With this increase in smartphone usage the importance of having a user friendly website or application is extremely significant. According to Smashing Magazine, “recent research has found that people are 67% more likely to make a purchase if a website they’ve reached is smartphone friendly.” This correlates into almost seven times out of ten that a consumer would practice a buying behavior after using a smartphone friendly website or application. 


Having a well formatted e-commerce UI for your consumer is a great way to insure optimum conversion rates on your website or application. When the consumer is comfortable with the ease and functionality of your e-commerce user interface they are much more likely to participate in a buying behavior. 

The numbers don’t lie, when designing a website or application taking into account UI design is critical for creating a quality mobile environment for your consumer. These websites and applications are a direct extension of a company’s brand, so this positive UI leads to a positive experience for the consumer and leaves a lasting impression that increases the chance of creating repeat customers. 

Here at Gennovacapwe specialize in enhancing your websites UI and take all the steps to ensure a quality interface for the consumer. Through our use of CS6, HTML5 and CSS3 we are able to offer mobile-optimization and create great mobile websites and applications that are as simple and efficient as possible. We love to design websites and apps that are built with impeccable structure and function to give the consumer a quality UI to navigate from. In addition to creating mobile-optimized personal or business websites, we also cover CMS websites anE-commerce websites. If you are interested in learning more about our services please contact Reza Piri or Aaron Barr to find out exactly what we can do for you. 

Monday, October 8, 2012

Weird Coupons: Web Development, Mobile Apps, & SEO



How much more communal and Austin-loving can a company get when its name celebrates Austin’s most recognized maxim: Keep Austin Weird. And that is exactly what Weird Coupons is about, serving only Austin-born businesses to preserve the culture that makes this city so special. Weird Coupons grants these local businesses an affordable way to attract customers through deals, discounts, and coupons.


Web Design and Web Development
Gennovacap Technology Services recently had the pleasure of helping Weird Coupons build their business by utilizing our in house development team to construct the mobile-optimized website and mobile applications. We added new designs, the ability to “Pay With A Tweet,” a sign-up form for prospective users to receive local deals directly via e-mail and the PayPal function for online purchasing through the website, as well as optimized the website for mobile devices and outfitted it for SEO. 

The Mobile Apps
Through the use of modern web and mobile frameworks, including jQuery Mobile, PhoneGap, and Less Framework 4, Gennovacap shaped the mobile channel through which Weird Coupons actually conducts their business. Through the use of the PhoneGap framework, the mobile applications were developed to have native functionality while cutting development time in half.  

SEO
In addition to web and mobile app development, Gennovacap outfitted the website with search engine optimization through hardcoding content, keywords, and meta data into the website itself. We were able to optimize Weird Coupons' website for search engines due to our professional experiences in organic SEO, content writing, and keyword research.

Results
Our success is driven by our clients’ successes, and what Gennovacap did here was not only deliver for Weird Coupons, but we also saved them money. We accomplished that by employing an easily scalable technology to rapidly develop the mobile apps. In a nutshell, we saved Weird Coupons both time and money while providing the best possible web and mobile services.

Don’t believe what I’m saying? Check it out and see for yourself! You can visit http://www.weirdcoupons.com/ or download the Weird Coupons application from either the iOS App Store or the Android App Market. If you’re a local business owner looking to attract customers, a potential client inquiring about technology services, or just a regular ole’ Austinite trying to hunt down good deal, don’t hesitate to contact us here or Weird Coupons!

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Gennovacap Technology Services is a web development company based out of Austin, TX. It specializes in custom websites and SEO services, and also offers IT consulting, graphic design, application development, CMS development, and e-commerce development. Our mission is to provide quality custom web design and web development solutions for any business that needs a website regardless of a budget.

Tuesday, March 6, 2012

Website Development with Search Engine Optimization and WordPress Graphic Design with SEO Plug-in Setup

This past month we added a couple of new projects and clients to our portfolio.  For our first client, Texas Shale Investments, we built a custom website and enhanced it with search engine optimization services.  For our second client, Pattern Productions, we helped to redesign the layout of their WordPress blog and setup the SEO Ultimate Plug-in.  Here is a glimpse of our clients, the process involved, and the technologies we used in each project.

Our first client, Texas Shale Investments, is an diversified group of companies working in the Eagle Ford Shale in South Texas.  They commissioned Gennovacap to design the layout for the website, create specific keywords for website written content, add stock photography, create a blog using Blogger, submit sitemaps to all the major search engines, and fine tune the websites for search engine optimization. Once we obtained the all of the website requirements from the client, it took us a less than week to develop the site and implement the search engine optimization services.

For Texas Shale Investments web design, we started off with a CSS3 template designed with a jQuery slider and jQuery Carousel for an animated user interface.  Next, we customized the webpage content and images to fit the services and interests of Texas Shale Investments as a company.  We had the client choose stock photography from iStock and then we integrated the written content for the website.  Once we had the layout designed, the images chosen, and the content written- we began the web development process.

After all the code is written, we uploaded the webpages, files, and images to the server and we began the search engine optimization.  For search engine optimization there are several steps involved to prepare the site.  The first step is to generate a sitemap which we submit to all the search engines so that they can begin to scour the webpages and begin indexing the website for queries, content, images, backlinks, and keywords.  After we setup the rest of the optimization through Google Webmasters service, the site is client ready.  Visit Texas Shale Investments to see the services they provide and the work we did for them.

In the one month since we launched the Texas Shale Investments website, there has been considerable movement in page rank for specific keywords relating to their business.  In the next few months we will work with Texas Shale Investments to further enhance their page rank through press releases, online marketing, and organic search engine optimization.

Our second client, Pattern Productions, is a video production company in Austin, TX.  Pattern Productions requested a redesign for their WordPress blog and Gennovacap delivered.  We were given a professional mockup and design to emulate on the web.  We started by inspecting the current WordPress theme and then we began tweaking the CSS3 design and working with the PHP a little to bring about an exact replica.  After a week, we had a proof for the client and we worked with them for about another week to iron out the nuances.  After the blog was redesigned, we rearranged the permalink structure (urls based on tags and blog titles instead of a trailing breadcrumb) and setup the SEO Ultimate Plugin.  Visit Pattern Productions to see our design work.

Monday, February 20, 2012

Business Websites and SEO Services

At Gennovacap Technology Services, custom websites and SEO services are two of our specialties.  Since every business needs a website and the website needs to be search engine optimized, we have found an efficient way to build beautiful custom websites and combine the website with basic SEO services to facilitate the growth of a business' online presence.  Our custom web design and web development solutions are great for any business who needs a website and has to work with a budget.

We begin our webpage design by designing a website that has a good look and feel for the business and its industry.  Before we begin to design or create a single web page, we develop a roadmap for the website's content, graphics, and images using diagramming and outlining software.  Based upon the content provided to us by the business owners, we can then begin to design and develop the website.  Once the website is developed we can host and manage your website through through a variety of hosting services like GoDaddy, MediaTemple, or Rackspace.

After your website is online we can begin the SEO procedure.  Our SEO services include registering the website and all relevant URL's to all the major search engines including Google, Yahoo, and Bing.  We also create a sitemap and ensure your website is in good health for the search engines to crawl and index your site.  Once the SEO is implemented we can go a step further and submit press releases to the local media and news publications.  We also list your business with Google Places, Bing Business, or Yahoo Local.  The combination of these techniques will yield some relevance for your business website.

After your business website is optimized and setup on the web, we can actively manage your website with updates to your business service listings, new content for your blog, or press releases to the news media.  If you are serious about growing your business through the internet, then we can also increase your page rank through the use of internet marketing like organic SEO backlinking strategies as well as managing Google AdWords PPC Campaigns.  Call or contact us today for a free estimate for a business website, basic SEO setup, or mobile application needs.