Showing posts with label Web Development. Show all posts
Showing posts with label Web Development. Show all posts

Thursday, February 7, 2013

Quality UI Design In Mobile Devices: Why is it important?




Having a good mobile-experience matters a lot to consumers. The importance of having a fully optimized mobile-interface is extremely beneficial when creating consistency in a brand across multiple platforms. 

User Interfaceor UI as it’s commonly referred to, is a focus on the functionality and design of a website or application. These days most people are beginning to stray away from using their desktops as the main source of purchasing products and services online. More often than not consumers are on the go and using their smart phones to complete these transactions and do research on companies. With this increase in smartphone usage the importance of having a user friendly website or application is extremely significant. According to Smashing Magazine, “recent research has found that people are 67% more likely to make a purchase if a website they’ve reached is smartphone friendly.” This correlates into almost seven times out of ten that a consumer would practice a buying behavior after using a smartphone friendly website or application. 


Having a well formatted e-commerce UI for your consumer is a great way to insure optimum conversion rates on your website or application. When the consumer is comfortable with the ease and functionality of your e-commerce user interface they are much more likely to participate in a buying behavior. 

The numbers don’t lie, when designing a website or application taking into account UI design is critical for creating a quality mobile environment for your consumer. These websites and applications are a direct extension of a company’s brand, so this positive UI leads to a positive experience for the consumer and leaves a lasting impression that increases the chance of creating repeat customers. 

Here at Gennovacapwe specialize in enhancing your websites UI and take all the steps to ensure a quality interface for the consumer. Through our use of CS6, HTML5 and CSS3 we are able to offer mobile-optimization and create great mobile websites and applications that are as simple and efficient as possible. We love to design websites and apps that are built with impeccable structure and function to give the consumer a quality UI to navigate from. In addition to creating mobile-optimized personal or business websites, we also cover CMS websites anE-commerce websites. If you are interested in learning more about our services please contact Reza Piri or Aaron Barr to find out exactly what we can do for you. 

Monday, October 8, 2012

Weird Coupons: Web Development, Mobile Apps, & SEO



How much more communal and Austin-loving can a company get when its name celebrates Austin’s most recognized maxim: Keep Austin Weird. And that is exactly what Weird Coupons is about, serving only Austin-born businesses to preserve the culture that makes this city so special. Weird Coupons grants these local businesses an affordable way to attract customers through deals, discounts, and coupons.


Web Design and Web Development
Gennovacap Technology Services recently had the pleasure of helping Weird Coupons build their business by utilizing our in house development team to construct the mobile-optimized website and mobile applications. We added new designs, the ability to “Pay With A Tweet,” a sign-up form for prospective users to receive local deals directly via e-mail and the PayPal function for online purchasing through the website, as well as optimized the website for mobile devices and outfitted it for SEO. 

The Mobile Apps
Through the use of modern web and mobile frameworks, including jQuery Mobile, PhoneGap, and Less Framework 4, Gennovacap shaped the mobile channel through which Weird Coupons actually conducts their business. Through the use of the PhoneGap framework, the mobile applications were developed to have native functionality while cutting development time in half.  

SEO
In addition to web and mobile app development, Gennovacap outfitted the website with search engine optimization through hardcoding content, keywords, and meta data into the website itself. We were able to optimize Weird Coupons' website for search engines due to our professional experiences in organic SEO, content writing, and keyword research.

Results
Our success is driven by our clients’ successes, and what Gennovacap did here was not only deliver for Weird Coupons, but we also saved them money. We accomplished that by employing an easily scalable technology to rapidly develop the mobile apps. In a nutshell, we saved Weird Coupons both time and money while providing the best possible web and mobile services.

Don’t believe what I’m saying? Check it out and see for yourself! You can visit http://www.weirdcoupons.com/ or download the Weird Coupons application from either the iOS App Store or the Android App Market. If you’re a local business owner looking to attract customers, a potential client inquiring about technology services, or just a regular ole’ Austinite trying to hunt down good deal, don’t hesitate to contact us here or Weird Coupons!

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Gennovacap Technology Services is a web development company based out of Austin, TX. It specializes in custom websites and SEO services, and also offers IT consulting, graphic design, application development, CMS development, and e-commerce development. Our mission is to provide quality custom web design and web development solutions for any business that needs a website regardless of a budget.

Monday, May 7, 2012

Website Development: Build it Yourself or Hire an Expert?

As technology grows ever more necessary for businesses to reach their audiences, technology companies try to offer solutions for non-technical people so that they can create their own websites.   Intuit's website building software or 1 & 1 My Website are the 2 most common sites that you may recognize.  For all of the advertising these companies spend to market and raise awareness for their website building solutions, the actual products fall short of graphical, structural, and functional design for most businesses.  The best example is my last client, Austin Simply Fit.  They began their website with one of these solutions and after they spent countless hours setting it up and then trying to design it within the software's construct they reached an unsatisfactory result.

A business website is the most effective piece of marketing material a business has to sell itself to its audience and keep them informed. Why go with and settle for a solution with an less than excellent result?    Companies like Intuit have a very strong brand name from products like Quickbooks and compared to the painstaking process of seeking out, vetting, and hiring a web designer  or web developer, the Intuit brand name persuades people to use their product.  Most of the time, these out-of-the-box type solutions yield a less than adequate means for a business to properly communicate ideas, services, and information to an audience.

When a web designer and web developer like myself encounter solutions like 1 & 1 My Website or Intuit Website Solutions they are a real let-down from a design, structural, and functional aspect.  Web technology and web programming has to be exact down to the very last punctation mark, yet at the same time it needs to be flexible enough because some pieces of code will conflict with other pieces of code and then you have to debug it to make it work together.  The problems with the out-of-the-box solutions, is that they DO NOT allow for flexibility in the layout code (CSS - Cascading Style Sheets) or functional code (programming) and therefore the user who is trying to design the layout will always end up with a bad graphical representation and a user who needs to add a functional database will not be able to do so.

If you are a small business owner and you want a website that will go the distance, the best option you have is to find a web designer  or web developer and let them guide you towards a viable solution for your business.  If websites consist of 3 moving parts: 1 part business, 1 part art, and 1 part technology- and you want your website to look good, work well, and convey the right information to your audience- you need to reconsider all your options and find a great technology expert, like Gennovacap Technology Services, to help you implement the best solution for your business.

Tuesday, March 6, 2012

Website Development with Search Engine Optimization and WordPress Graphic Design with SEO Plug-in Setup

This past month we added a couple of new projects and clients to our portfolio.  For our first client, Texas Shale Investments, we built a custom website and enhanced it with search engine optimization services.  For our second client, Pattern Productions, we helped to redesign the layout of their WordPress blog and setup the SEO Ultimate Plug-in.  Here is a glimpse of our clients, the process involved, and the technologies we used in each project.

Our first client, Texas Shale Investments, is an diversified group of companies working in the Eagle Ford Shale in South Texas.  They commissioned Gennovacap to design the layout for the website, create specific keywords for website written content, add stock photography, create a blog using Blogger, submit sitemaps to all the major search engines, and fine tune the websites for search engine optimization. Once we obtained the all of the website requirements from the client, it took us a less than week to develop the site and implement the search engine optimization services.

For Texas Shale Investments web design, we started off with a CSS3 template designed with a jQuery slider and jQuery Carousel for an animated user interface.  Next, we customized the webpage content and images to fit the services and interests of Texas Shale Investments as a company.  We had the client choose stock photography from iStock and then we integrated the written content for the website.  Once we had the layout designed, the images chosen, and the content written- we began the web development process.

After all the code is written, we uploaded the webpages, files, and images to the server and we began the search engine optimization.  For search engine optimization there are several steps involved to prepare the site.  The first step is to generate a sitemap which we submit to all the search engines so that they can begin to scour the webpages and begin indexing the website for queries, content, images, backlinks, and keywords.  After we setup the rest of the optimization through Google Webmasters service, the site is client ready.  Visit Texas Shale Investments to see the services they provide and the work we did for them.

In the one month since we launched the Texas Shale Investments website, there has been considerable movement in page rank for specific keywords relating to their business.  In the next few months we will work with Texas Shale Investments to further enhance their page rank through press releases, online marketing, and organic search engine optimization.

Our second client, Pattern Productions, is a video production company in Austin, TX.  Pattern Productions requested a redesign for their WordPress blog and Gennovacap delivered.  We were given a professional mockup and design to emulate on the web.  We started by inspecting the current WordPress theme and then we began tweaking the CSS3 design and working with the PHP a little to bring about an exact replica.  After a week, we had a proof for the client and we worked with them for about another week to iron out the nuances.  After the blog was redesigned, we rearranged the permalink structure (urls based on tags and blog titles instead of a trailing breadcrumb) and setup the SEO Ultimate Plugin.  Visit Pattern Productions to see our design work.

Tuesday, November 22, 2011

Filemaker Database: Oil Field Services

Six months ago, Gennovacap Technology built a Filemaker Database for an oilfield service client.  The client had been running a MS Access database when the motherboard on their PC burned out.  We retrieved the lost information from their hard drive and set the clients up with new Apple computers.  We built a new database from scratch with Filemaker and manually entered the old data into the new system.  After we had the database set up, our client could access all of their client's data directly from their iPhones via a remote server hosting their new Filemaker database.

The database solution included simple addition of new customers without creating irrelevant information for existing customers. For example: Entering "Billy's BBQ" and then adding "Billy's"  to the customer list would create a repetition for clients.  We implemented a fail safe process which eliminated problems like this with other types of databases.  We also integrated Google Maps into the database so that the firm could keep track of job logistics when sending their field technicians out to service equipment.  The database also included inventory tracking to keep up with all items currently in use as well as the technician responsible for the equipment. 

In addition to building the database solution, we worked closely with external Filemaker Consultants to integrate the database into Quickbooks using a specialized protocol.  This additional consulting created a solution which eliminated double entry of data from the database to Quickbooks.  With one touch publishing implemented, the business only had to review the information before it was published into their accounting software and invoices were billed out to clients.

The new system we built for our clients made managing their business easier.  The Filemaker solution enabled our clients to easily track employees, account for equipment, handle logistics, and eliminated the need for double entry for the accounts receivable portion for their business.  Now with our solution, our client can do all of this from their iPhones. To find out how we can help your business contact us today.